We're passionate digital product development experts

About Us

Medulink began in 2024, sparked by a group of builders who believed order automation systems could feel simpler and work better. Early days were long hours, fast iterations, and constant learning driven by purpose, teamwork, and the desire to build something that truly helps.

Medulink Team Collage Image

Medulink began in 2024 with a simple observation: organizations don’t struggle because they lack software—they struggle because their software doesn’t work together. Across hospitals and FMCG businesses alike, orders still get delayed, duplicated, and lost between channels, departments, vendors, and disconnected systems.

Medulink is a B2B and B2C order management and automation platform built to run online and on-prem—connecting the full order lifecycle from request to fulfillment, delivery, and reconciliation. We unify workflows across customers, operations teams, suppliers, and partners, replacing manual handoffs with clear orchestration, real-time visibility, and scalable automation.

We design Medulink to fit the realities of the Saudi market: Arabic-first experiences, enterprise-grade security, and integrations that respect each organization’s existing infrastructure—while enabling faster execution, better service quality, and measurable operational control aligned with Vision 2030.

Mission

To simplify and automate the order lifecycle across healthcare and FMCG by delivering a flexible, integration-ready platform that connects people, systems, and processes—reducing operational friction, improving fulfillment reliability, and enabling organizations to scale with confidence across online and on-prem environments.

Vision

To become the most trusted operating layer for order management and automation in the region—powering seamless, intelligent fulfillment across industries, from hospitals to FMCG, and setting the standard for connected, efficient, and customer-centric operations.

Our Team

Meet the team driving our success

Naseem Saadeddine - Co-Founder & General Manager

Naseem Saadeddine

Co-Founder & General Manager

Diana Nuwayhed - Finance & Operations Manager

Diana Nuwayhed

Finance & Operations Manager

Anas Nabulsi - DevOps Manager

Anas Nabulsi

DevOps Manager

Abdullatif Fares - Business Development & Success Manager

Abdullatif Fares

Business Development & Success Manager

Mostafa Khraizat - Project Manager

Mostafa Khraizat

Project Manager

Omar Bassatni - Frontend Developer

Omar Bassatni

Frontend Developer

Alaa Sleem - Sales Executive

Alaa Sleem

Sales Executive

Cezar Morshid - Frontend Mobile Apps Developer

Cezar Morshid

Frontend Mobile Apps Developer

Ali Eldor - Full Stack Developer

Ali Eldor

Full Stack Developer

Zeiad Hany - AI Automation Engineer

Zeiad Hany

AI Automation Engineer

Orjwan Sleem - UI / UX Designer

Orjwan Sleem

UI / UX Designer