Industries · Meal Plans & Subscriptions

Healthy meals. Recurring revenue. One platform.

Launch and run your meal-plan business on one platform: subscriptions, customers, billing, the central kitchen and delivery, with each customer's health at the center.

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Medulink's subscription management screen: a 50-day Keto Diet Plan subscription, active and paid
  • Active
  • Keto Diet Plan · 50 days
  • Payment completed

Starting a meal-plan business?

From your first plan to your thousandth subscriber

Everything a meal-plan business runs on, set up in order: plans, channels, kitchen and delivery, then your first subscribers.

  1. Week 1Plan

    Your plans, menus and meals, with nutrition facts, allergens and prices.

  2. Week 2Connect

    Your web store and app, delivery apps, partners and B2B accounts, with payments and e-invoicing.

  3. Week 3Kitchen and delivery

    Kitchen stations, labels, delivery zones and windows, then a test run.

  4. Week 4Live

    Your first subscribers and their first boxes, billed from day one.

  5. After launchScale

    Renewals, notifications and analytics, as your business gets bigger.

Live in four weeks, on one platform, instead of a different tool for each step.

Every channel

Sell on every channel, run one kitchen

Subscribers find you in many places. Their orders all arrive in one queue.

  • Web store

    Your plans on your own site, with checkout and subscriptions.

  • Mobile app

    Customers subscribe, choose meals and pause from their phone.

  • Delivery apps

    Your plans and meals on the aggregators your customers use.

  • Partners

    Gyms, clinics and coaches who sell your plans.

  • B2B

    Companies buy plans for their teams, billed on account.

One subscription and order queue

Every order, from every channel, priced by its plan and checked against the customer's profile.

Your central kitchen

Health first

A health profile for every customer

Allergens are logged once. Every menu the customer sees leaves out what they can't or won't eat.

  • Allergens logged onceDown to sub-ingredients: sesame includes tahini.
  • Unsuitable ingredients excludedAutomatically, in every menu, every day.
  • Preferences savedDiet type, dislikes and recommendations stay with the customer.
  • One profile for every teamThe dietitian, the kitchen and support see the same profile.
One subscriber's profile
  1. DietLow carb
  2. AllergySesame, tahini included
  3. AvoidsMushrooms
  4. RecommendedHigh protein

Today's lunch menu

  • Pasta in tomato sauce, Removed: High carb
  • Chicken with hummus, Removed: Hummus contains tahini
  • Salmon with greens, Recommended
  • Mushroom omelette, Removed: Mushrooms
  • Beef kofta with salad, On the menu
  • Rice and lentils, Removed: High carb
  • Falafel wrap, Removed: Tahini sauce
  • Greek yogurt with berries, On the menu
  • Shrimp with vegetables, On the menu

AI meal tracking

Snap a meal. Know its calories.

Medulink lets your subscribers track their daily calorie intake: every meal, the ones they subscribed to and the cheat meals too.

  • Snap the plate

    A photo of any meal, and AI estimates its calories.

  • Subscribed meals, counted

    Tracked with the nutrition facts of each meal on the plan.

  • Cheat meals too

    Meals from anywhere else go in the same daily log, against the day's target.

A subscriber photographs her meal for AI calorie tracking

For subscribers

Full flexibility in the subscriber's hands

Subscribers change their plans themselves, so your team doesn't have to.

  • Subscribe in a few steps

    Browse plans, choose meals and pay. The first box is on its way.

  • Upgrade or change

    Move to another plan or change meals at any time.

  • Pause days they choose

    Travel, holidays or a busy week: the days come back later.

  • Delivery windows they choose

    Morning or evening, day by day.

  • Pause and resume at once

    One tap pauses, one tap resumes, and the kitchen knows before it cooks.

  • Renew automatically

    Plans renew on time, with a reminder before the charge.

Billing

Billing and invoicing that follow the plan

Every plan bills itself: renewals, upgrades, pauses and add-ons.

  1. Plan
  2. Invoice
  3. Charge
  4. Adjust

  • Automated billing

    Invoices follow each plan, on its dates, with its add-ons.

  • Recurring payments

    Cards, the wallet, or both in one payment.

  • Refunds and adjustments

    For the days left, a skipped add-on or a downgrade, to the card or the wallet, with a credit note.

  • E-invoicing

    ZATCA Phase 2 e-invoices for every charge and refund.

Operations

Central kitchen and delivery, in control

From the day's orders to the box at the door, with less waste.

  • Kitchen orders by station

    Hot, cold and bakery: each station sees its own list, with allergen alerts.

  • Forecasts

    Tomorrow's meals by zone, from confirmed orders and pauses.

  • Inventory and products

    Ingredients and sub-ingredients, recipes and nutrition facts in one place.

  • Labels and packaging cards

    Barcode, nutrition facts and allergens on every box.

  • Delivery zones and windows

    Routes planned by zone and by the windows subscribers chose.

  • Less waste

    Pauses and changes reach the kitchen before it cooks.

Meals sealed on a tray line in a central kitchen

Proven in production

Meal planning and prep at enterprise scale

  • 15M+ food items our clients produced with Medulink

Growth

Know your subscribers, keep them longer

Customer records, notifications and analytics in the same place as the plans.

Know

  • One profile per customer: plans, orders, addresses and history
  • The health profile, preferences and notes
  • The channel each customer came from

Notify

  • Reminders before a renewal or a charge
  • When a pause ends or a new menu opens
  • Messages that bring subscribers back

Measure

  • Active subscribers, renewals, pauses and cancellations
  • Revenue by plan and by channel
  • The meals, plans and delivery windows customers prefer

Keeping subscribers starts with knowing who stays, who pauses, and why.

Integrations

AI and wearables, connected

Medulink connects to the tools you and your subscribers already use.

  • AI dietitian

    Guidance in Saudi Arabic that knows the subscriber's plan and meals.

  • AI calorie tracking

    A photo of an off-plan meal gives its calories.

  • Wearables

    Smartwatches and glucose monitors track progress.

  • Payment gateways

    Cards, wallets and the payment methods your customers use.

  • Delivery

    Last-mile partners and dispatch planning.

  • E-invoicing and accounting

    ZATCA e-invoices, and your accounting system.

Your subscribers' data stays in one place, whichever tool it comes from.

Get started

Live in four weeks, with our team

We set up the platform with you, then stay with you as your business gets bigger.

  1. 1

    Demo

    One call

    We show the platform with your plans and your channels.

  2. 2

    Setup

    Weeks 1 to 3

    Plans, menus, channels, kitchen and delivery, set up with our team.

  3. 3

    Go live

    Week 4

    Your first subscribers, with our team beside you.

  4. 4

    Scale

    After launch

    New plans, channels and kitchens as your business gets bigger.

Included: training, data import and support.

Book a demo